“The Sassy Apple” comes from our beautiful family name of MacIntosh!  I created The Sassy Apple with my first tiny retail store in Haddonfield, NJ almost a decade ago.  Today, The Sassy Apple reaches people all over the world selling personalized jewelry online.  Throughout the year, you’ll find the MacIntosh family at festivals and shows where we hammer custom jewelry on the spot.

We are sassy.  We are blessed.  We are grateful.  We treat our customers like family and love each and every hammer strike to create words, dates and phrases onto jewelry.  From holidays to birthdays, weddings, new moms, anniversary gifts and girlfriend gifts – we create it all!

We love our Southern New Jersey roots and sell thousands of our original, famous, patent-pending Beach Badge bracelets, necklaces and keychains.  Check them out here! 

No life goes without adversity and growth and we have seen our share as a family and individually.  We practice love, kindness and forgiveness every day in every circumstance.  And then there is our family humor which keeps us humble and hilarious all at the same time.

During these unusual Covid-19 times, we strive to maintain our on-line bonds with our existing customers and embrace “from a distance” our hundreds of new customers that find us each year.  We created our Beaded Beauties line of bracelets this year to offer semi-precious stones that bring healing and peace and words of empowerment.  We are so proud of them!

I adopted Margo, my fur baby, on Mother’s Day at the height of Springtime Covid.  She came from an unwanted environment and was driven a thousand miles here to New Jersey to rebuild her life with us here and she has touched thousands of lives on Tik Tok and other social media platforms.  We can’t wait to bring her to in-person festivals when they resume.

Thank you for visiting our online shop!  We hope to see you in person someday soon.

With thanks and blessings, 

Colleen MacIntosh, Margo and Family